CAMPAIGN

Dermatitis, also known as eczema, is a group of diseases that results in in ammation of the skin.

Challenge
ECZEMA AWARENESS PROGRAMME: Campaign creating awareness about eczema and Staphylococcus aureus.

Solution
Fun and interesting campaign that made awareness about eczema using the Fucidin® branding, making alot of different tools for patients, doctors and patient associations.

Outcome
A Staphy doll was produced, Staphy children books
(The Dragon Trap, The Vicious Circle and Staphy’s Birthday) Illustrated by Birde Poulsen. Parent guide and promotional material, Staphy website etc.